Real Estate Investor Insider’s Secret #18: Choose Your Next Mailing List With Kid Gloves

The most common mistake committed by investors for their initial marketing campaign is the failure to recognize the importance of mailing list. If you want your real state investing firm to gain more customers, you must take notice of this.

What? Have I just committed direct-mail heresy?

Hardly, every successful direct mail marketer knows that the mailing list is the vehicle upon which his success rises or falls. Oh, it’s a ton more fun talking about copy and headlines and offers. And this is indeed the creative side of the business. But every single person who has made a fortune in direct mail harbors this secret that few dare repeat.

In this principle, the investor must allocate 40 percent of his time and effort in selecting a good mailing list. He’ll use another 20 percent of his time focusing on the content and design. Lastly, the remaining 40 percent should be used for designing his offer.

But the real tricky part is in finding a good mailing list. The best thing to do according to experts is by using a list broker. But be sure you know what to ask your list provider in order to properly choose the mailing lists.

So in order to select the mailing list that targets your market, you need to ask some questions. Specifically, use some of these the next time you speak with your list broker:

Be a smart mailing list shopper and ask productive questions. How fresh is the data on the list? Where did the list originate? Or from which companies did the data broker acquire the list? Can duplicates be taken out from the list? In what form will the data be given to you?

Keep learning about your customer. Your success in picking a high quality mailing list is only limited by your knowledge about your customer. No matter how experienced your data broker is, additional information from you about your customer is crucial to helping them build a better list.

Know your intentions. This means know exactly what your mailing want to do. Is this a mailing to generate leads for you to follow up on? Or you are anticipating this campaign to produce some sales? It really does make a difference. And your list broker can help you do this.

So if you want to achieve marketing success, you must really work doubly hard. Follow these steps carefully so you’ll be able to find a good list for your real estate marketing campaign.

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