Real Estate Investor Insider Secret #16: Ever Thought About Using a List Broker?

If you’re in the direct-marketing business long enough, you learn that there is a mailing list for just about every segment of the population you can conceive, as well as quite a few you probably never even thought existed.

So as you struggle with trying to decide exactly who you’ll target with your next postcard mailing searching for good homes in which to invest, why not turn to a direct mail broker? He can provide you with a list of “seriously motivated sellers.” Now doesn’t that sound like a list you want to use?

Mailing list brokers make their living “renting” direct-marketers just like you names and addresses of people who are in certain demographic segments of society. If you were a nutritional health company, you may be searching for those individuals who are known to have bought dietary supplements in the past.

Not only can a list broker provide you with this information, but they can break this information down even further by providing you with names of those who bought more than $50 worth of supplements in the past year.

You must also understand that it’s only a rental of names, which means that your contract with Brokerage Company is, only to use the name once-just once. Sometimes, you may also need to inform about the day, or a tentative date, when you may use these names.

The reason for their asking the mailing date is to avoid double mailing from some other direct marketers. This gives you an opportunity to mail, without worrying about your competitor’s postcard sitting in the mail box the very same day.

When you assess the cost-benefits of starting a real estate postcard marketing plan, it should also be clear to you that the quoted price for the mailing list rental is only for single use at a specified date.

As these brokers earn on renting names, they want to make sure that the names provided to you, gives you utmost benefit. That’s the reason many of them, especially when it’s about real estate market, update their lists in 3 months. So that you can get new names to use.

And the additional beauty of all of this is that it saves you time and effort of scrounging through your local legal news, your courthouse or other resources discovering and collecting them on your own. And that frees you up to do what you do best: make money!

How do you find list brokers? If you live in a large enough city, you may have one or two listed in your yellow pages. You can start here. If not, just fire up that trusty computer and type “mailing list brokers real estate” into your favorite search engine. Before you know it you’ll have several from which to choose. When you do this, you’ll be adding power to your next postcard mailing. Guaranteed!

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