21 Your Guide to an Effective Real Estate Marketing: The Importance of P.S. in Your Copy
P.S. Have you ever noticed that every sales letter ends with a P.S.? It’s true. And there’s good reason why.
If your latest real estate postcard mailing doesn’t have a P.S. on them, you can simply put a P.S. and leave every detail in your copy as they were.
The next step would be the message you want to include in your P.S. It is important that your message will be memorable to your prospect. You can simply include your phone number or just a gist about your offer. Keep in mind that your customer will be moved to reply if they read anything that catches their attention.
P.S. should always be included in every real estate postcard because it had been proven to really create an impact. Once a prospect gets hold of the letter, he usually read the headline, skips the content and read the P.S. at the end of the card. That is why P.S. plays an important part in every mail because the prospect will know at once who is sending the letter.
So if you don’t include a P.S., your real estate direct marketing copy will not be as effective as you hope it would be. You will end up missing on important sales.
How do you make your P.S. more productive?
Write your real estate marketing P.S. as an informative and engaging introduction–just like a headline. This is because your prospects usually read your P.S. first, before the body of your real estate direct mail. Your message in the P.S. should then be discussed fully in your real estate direct mail.
You may have noticed that some copywriters load the end of the letter not with just one of these messages but several. It’s almost as if you’re reading an entire recap of the letter. Don’t make this mistake. It just defeats the purpose of a short, sweet teaser.
Writing a P.S. in real estate marketing is vastly different from writing a P.S. as an afterthought in a personal letter. Like crafting a headline, writing a P.S. require several edits. You need to sift through several ideas before settling on what P.S. to use in your real estate direct mail.
Other real estate marketing investors find it effective as well to write the headline first in their copy, followed by the P.S., then putting the main content of your offer at the last part. This is another way of making your real estate marketing postcard more appealing to your prospects.